For you to make sales online or get people to contact you and patronize you, you need to understand the psychology behind why people buy.
You need to understand the mindset of the online shopper.
You need to know what builds trust, what builds respect and what eliminates all suspicions of scams and swindles.
You need to understand how to get people’s attention, how to sustain their interests and get them to do the next thing you want them to do.
The process of getting these done through words, video scripts, audio script, website text script, email script, brochure script, product description, advert script, etc is called copywriting.
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Who Is Xavier Effiong And Why Should I Listen To Him
My name is Xavier Effiong. I hold a B.A (First Class – University of Uyo, Nigeria) and a B.Phil (First Class – Pontifical Urban University in Rome). Until December 2021, I was Northern Regional Manager with Futureview Financial Services Ltd. I am the Chairman of Heroes & Heroines Capital Ltd – a web development & digital marketing agency based in Wuse 2, Abuja. We help businesses sell online, get leads online and digitalize their operations. Being a business owner I live and die by the results I get my clients. That’s why my motto is “a commitment to get results” because you will only renew my contract if I have gotten you results. Nothing else matters.
To keep my sanity, I only work with a few clients per time – clients with at least N50,000,000 in inventory or billable service and whose margin can allow them spend 18% of inventory value or service bill on marketing.